How monday.com’s Event Team planned a seamless Global Kickoff
How monday.com’s Event Team planned a seamless Global Kickoff
Riley Leight · 4/4/2023
monday.com is a work management platform that gives anyone the power to build and improve how their organization runs—from tasks as simple as a daily to-do list to ones as complex as customer relationship management. In January, monday.com collaborated with BoomPop to plan their annual Global Company Kickoff that brings their internationally distributed team together—in person and virtually—to align on the company’s vision for the new year.
We spoke with Bridget Peragine, Senior Event Production Manager at monday.com, to learn more about how her team plans impactful corporate events for the hybrid, international workforce behind monday.com’s success.
monday.com
“What was pretty notable was the time the team got us a proposal with recommendations and pricing. It helped the event move quite fast, which is what we needed, and the communication was really stellar.” — Bridget Peragine, Senior Event Production Manager at monday.com
Crafting experiences for a global workforce
Peragine’s team manages all events tied to business initiatives, from the Global Kickoff her team planned with BoomPop to monday.com’s annual user conference, plus many other experiences throughout the year.
Creating impactful events for monday.com’s team is no small feat. They’re a global, hybrid team headquartered in Tel Aviv with offices across the U.S., in cities like New York, Chicago, Miami, and Denver, plus international offices in the U.K., Australia, Brazil, and more. For such a widely distributed team, company-wide events require creative thinking and a whole lot of logistics, something Peragine’s team has learned to expertly navigate.
In the midst of lockdowns and social distancing, the challenge of gathering teams had a clearer solution: virtual events. Now, employee and client behaviors around those events have begun to shift. “In this past year, we’ve seen registration rates are still quite high for virtual events,” Peragine said, “but not as many people are showing up. That’s why we decided to take a closer look at in-person experiences.”
The company’s Global Kickoff in January was one of their first major forays back into hybrid events with a significant focus on the in-person component—acting as an experiment for how the company could approach events in the future. It centered around the New York office, where about 250 people gathered, but there were also mini-events spread across monday.com’s satellite offices like those in Denver and Miami. “We were dipping our toes into the water,” Peragine explained.
To help take the plunge back into in-person events, they sought out support from BoomPop’s planning team.
Saving time with stress-free planning
“We had an idea of our dates and the experience we wanted to create, but planning kicked off once we called BoomPop in,” Peragine said. Another team at monday.com had been collaborating with BoomPop on another event and suggested she reach out. “You came very highly recommended. So we said alright, let's call them and see what they can do.”
The turnaround time for the event was short, and the team kicked into gear with planning right away. “What was pretty notable was the time the team got us a proposal with recommendations and pricing. It helped the event move quite fast, which is what we needed, and the communication was really stellar.”
The BoomPop Event Planning team helped set up meeting spaces, catering, and logistics for monday.com’s satellite offices across the U.S., but most of the focus was on the New York hub, monday.com’s North America HQ—where office space was transformed into an event venue that featured streamed content from the Tel Aviv headquarters and live speakers. There were a lot of logistics to manage to make the event possible––from movers, furniture rentals, custom A/V setup, catering, and more. To ensure all these moving parts received the detailed attention needed, BoomPop utilized monday.com's boards to track progress.
BoomPop's extra planning resources helped Peragine's team get monday.com’s Global Kickoff from the ideation to execution stage in a much quicker, simpler way, especially as unexpected issues appeared in the lead-up to the event. “We had fabricated our company logo for the event and when it showed up, part of the logo was wrong. BoomPop found a new vendor who came to our office and fixed it within hours. It was just incredible,” Peragine explained.
“I don’t have time to find a new vendor and see if they can come and call a million other places, so having BoomPop on-site to handle those issues made all the difference,” Peragine said. “Even if it's just that we need chairs—within a few hours our BoomPop planner is like, ‘Hey, so we found these three different types of chairs, which do you like?’ It takes so much off of our plate.”
When you’re balancing a variety of tasks, goals, and logistics, that kind of quick resolution makes event execution much less stressful—and much less time-consuming.
Preparing for an in-person first future of events
For Peragine’s team, the Global Kickoff was just a starting point for a new era. “The event was super successful, but we’re constantly looking to improve and will put a great emphasis on in-person experiences for future events,” she said.
That’s because the positive feedback of those who attended the New York event and other satellite hubs was undeniably glowing. “Everyone had such a great time, but the people who logged on remotely simply didn’t have the same experience. So when we're planning for next year, that's definitely top of mind—how can we get everyone in the same room?”
With the help of BoomPop, monday.com was able to set the stage for a bright new future of in-person events for their teams and clients. “Planning an event at this scale can be very overwhelming and stressful, but we were in good hands with our BoomPop planners and they made sure it went off without a hitch,” Peragine said. “It was really incredible to see all the pieces come together.” Now that they have a successful Global Kickoff under their belt, Peragine and her team can confidently look forward to creating even more incredible experiences.
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