How to Measure the Impact of Your Company Retreat
Planning
How to Measure the Impact of Your Company Retreat
BoomPop Team · 8/6/2025Are offsites worth it? Here’s how to track and measure the benefits of a company retreat.
The modern workplace looks pretty different than it did just a few years ago. And as companies have shifted their workplace policies to adopt remote and hybrid work models, company retreats have become an invaluable tool for enabling teams to connect and recharge.
After a business has hosted their first company retreat, they’re no longer asking the question, “Are offsites worth it?” They’ve seen the impact in communication channels, employee engagement, and more. Now, the question becomes - how do we start measuring the impact of our company retreats so we can build the right budget, cadence, and strategy for these as an ongoing part of the business.
So let’s talk about what you need to know to get started measuring the impact of team-building events, corporate offsites, and company retreats.
Setting Clear Goals and KPIs for Your Company Retreat
First things first, you can’t track the impact of your company retreat or offsite if you don’t know what you’re measuring. We always recommend starting with figuring out what “impact” means to your organization. Every team has unique goals, and that needs to be reflected in how you approach events. For company offsites, many of the benefits are long-term—which you’ll notice in the KPIs examples we’re going to dive into next! You’ll want to keep this in mind when creating your own goals.
Let’s unpack some of the most common goals for corporate offsites along with KPIs you can use to measure them.
Improving Morale Through Company Retreats
If morale and engagement are low and you’re seeing high turnover numbers, improving morale should be a top priority for your corporate offsite program. It’s much more cost-effective to align company programs like team events as a way to drive employee engagement than spending to replace and onboard new team members. Here’s an example of what this might look like in action:
The Goal: Increase team member engagement by 20% post-company retreat
The KPI: See a 20% positive increase among retreat attendees for the following questions on your next employee pulse survey: How likely are you to recommend [your company name] to your friends and family? How strongly connected do you feel connected to [your company name]’s values and mission?
Using a Team Offsite to Drive Revenue
Company retreats aren’t just for bonding—they’re also a powerful environment for business innovation. If your goal is to spark new revenue-generating ideas, you’ll want to intentionally design time into your offsite for focused ideation. Build breakout sessions or whiteboard time into your agenda so cross-functional teams can collaborate on solving a known business challenge or identifying new product and service opportunities.
You might frame the conversation with prompts like: “What is something we could offer in the next 6 months that would add value for our customers?” or “What’s a service we could develop that solves a major pain point in our industry?”
Then, follow up after the offsite with a clear owner and timeline for moving viable ideas forward—so the momentum doesn’t stop once your team returns to their desks.
Now let’s take a look at how measuring the revenue impact of your offsite might work:
The Goal: Generate a new product and/or service idea to generate $XX,XXX in revenue within the next 24 months.
The KPI: Develop 3 viable revenue-generating ideas during the retreat; refine and develop the offering after the offsite; launch the offering go-to-market by X date and begin realizing revenue by Y date to hit a target of $XX,XXX in sales per quarter/year.
Leveraging Company Retreats for Recruitment Marketing
In the evolving talent landscape, candidates are seeking companies that are hybrid or remote-first and offer great perks. Offsites are the perfect combination of an exciting perk and the hallmark of a best-in-class remote or hybrid workplace.
So, why not use your offsite as a way to generate marketing materials to support your recruitment marketing? Here’s what a recruitment marketing goal for your offsite might look like:
The Goal: Develop a library of images and video clips featuring our team that can be used as company b-roll to develop recruitment marketing materials. Record number of employee testimonial videos onsite during the event to leverage on social media and the company careers page, one representing each of the company’s hardest to fill departments or roles, in order to support the next quarter’s hiring targets and increase application volume.
The KPIs: Produce XX images, XX minutes of b-roll video, XX employee testimonial videos. Drive XX% increase in applications upon implementation of the campaign within 90 days of the company offsite.Gathering Feedback: Post-Company Retreat Surveys
While some of the goals and KPIs you may set for your company retreat are measured in the long term, it is possible to see immediate impact as well. One of the best ways to measure more immediate impact is with a post-company retreat survey.
You can not only ask guests what they would rate the retreat itself, but also how the experience impacted their sentiment about the business, work culture, their role, and more. Align your post-event questions with key KPIs like employee engagement, employee NPS, or other key metrics, using the same language and scales your people team uses for employee pulse surveys. Some organizations even build a cadence for employee sentiment surveys to more tightly understand how the timing of an offsite impacts sentiment and calibrate their frequency of events like this (more frequent offsites and retreats can help keep engagement rates higher over time!) c You can use the responses from post-event surveys to not only plan better offsites, but to measure their direct impact on employee engagement, a key indicator for employee retention.
Not sure where to start with a post-offsite survey? You can use BoomPop’s native survey tool to build one in a breeze thanks to our AI survey tool. Plus, we have a whole post with tips, tricks, and over 25 actual questions to make it super simple for you.
Monitoring Connections to Organizational Health
Surveys are a great place to start—but they only tell part of the story. If you want to understand the full impact of your offsite, it helps to look at broader patterns across your team over time.
Keep an eye on things like retention, internal movement, engagement scores, and even customer satisfaction. Are teams who attend your retreats showing stronger collaboration? Are new initiatives moving faster after the offsite? These signals can reveal how your events are supporting your bigger-picture goals.
The key is to treat your offsite strategy as part of a larger plan—not just a one-time morale boost. When you build offsites into a consistent rhythm, you give your team space to reconnect, recalibrate, and refocus regularly.
Want Help Planning a Company Retreat with Real ROI?
Offsite planning is easier with BoomPop. Let’s chat about what impact you’re looking to generate. From there, our team of experts will match you with the most impactful destination and activities as possible for your unique team.
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