How Tech Can Help You Stay Ahead of 2025’s Hottest Event Trends
How Tech Can Help You Stay Ahead of 2025’s Hottest Event Trends
BoomPop Team · 1/30/2025
What to Look for in Event Planning Technology
AI and technology continue to drive transformation in event planning for 2025, and there are lots of tools to use across the event planning process. The right event planning technology should help you tackle the big picture by streamlining processes, enhancing guest experiences, and making event planning more efficient. Yet there’s so much more to uncover. So to help you navigate the world of event planning technology, we asked the BoomPop event planning experts what trends they’re seeing in the event planning space right now. So let’s take a look at their biggest trends of 2025 - and what to look for as you’re evaluating different tools.
AI tools that save time and solve common pain points.
AI in event tech continues to drive a lot of buzz, and there’s so much potential for using these tools across the event planning process. To make the most of this trend, look for AI-powered tech that saves time and helps you solve common event planning problems, so you can focus your time on elevating your events.
Consider this example: BoomPop’s AI Text Messenger for events saves time and enhances the guest experience by automatically responding to common attendee questions on your behalf, reducing response times and keeping guests informed in real time.
In a sea of event planning tools, the key isn’t just implementing AI for the sake of it, but using it to strategically offload time-consuming tasks and elevate the experience for your guests.
2. Unlocking insights to drive personalization and meaningful experiences.
In 2025, expect guests to crave authentic, meaningful experiences.
“There is an increasing focus on how to make each offsite special through intentional themes, speakers, activities, and small details that surprise and delight employees.” - Daron Linton - BoomPop, Director, Events
Unless you’re a mind-reader, what’s the secret to unlocking this event planning ability? A way to tap into the interests and needs of every guest so you can more strategically tailor your event to the preferences of those who will attend.
Uncovering these insights can be a massive undertaking without the right tools to assist. Thankfully, tools are emerging to help event planners unlock these insights, like guest surveys that let you query attendees on their preferences and needs and integrated RSVP flows that capture and track attendee preferences - from dietary and religious observances to rooming accommodation needs, so you can build a smarter, more personalized event from the ground up - without wrangling countless standalone spreadsheets. Look for tools that integrate key factors of the guest experience from a technology perspective, from creating your event website to capturing RSVPs and communicating with attendees to enable more powerful personalization capabilities.
3. Integrated technology that enables innovation across your event planning process.
"By collecting and analyzing data, AI can curate content, recommend sessions or networking opportunities, and even suggest customized event itineraries. This hyper-targeted personalization will make attendees feel like the event was designed specifically for them, improving engagement and satisfaction.” - Kait Weiss, BoomPop Event Specialist
AI is making the list again, and that’s because not only can AI power solutions that help you save time and solve common pain points, AI is also driving innovation within event planning platforms across the planning process. Because event planning platforms bring together key features to streamline the planning process - from sourcing to guest communications to internal reporting - the AI powering these features can develop unique insights that power innovation that can level up your event planning process.
4. Balancing technology and human expertise is key.
“As we figure out how to best leverage AI as an industry, I think we'll see the human touch become ever more important and an explosion of creativity, as AI frees planners up to focus on the little design details in more depth.” - Heidi Precob, BoomPop Marketing
Events are, by nature, inherently human. Gathering people together is at the heart of any event planning process, and that’s why the experiences and expertise of people will always be a core ingredient of the event planning process. The key to a successful event tech strategy in 2025 is to keep this in mind and look for tools that are built with this ethos in mind.
One way to approach this is to look for event planning tools that enable you to manage your own internal events – and tap into event planning experts when needed, too. For example, BoomPop’s event management platform is built to help you gain efficiencies across your internal event planning processes and also scale your event planning capabilities by tapping into event planning services - all managed in one centralized event hub for your business.
“AI is taking everyone by storm, but there is nothing like receiving tips from a live human who has experienced it.” - Malena Herrera, BoomPop Event Manager
You need the perfect mix of technology and human expertise, so look for tools that can support your organization’s approach to holistic event planning.
5. Access to vendors and insights that help you curate the perfect experience.
“We’re seeing big trends in sustainability, immersive experiences, localization, and wellness for 2025.” - Josi Hughes, BoomPop Senior Event Planner
“Groups are beginning to understand the impact their event dollars can have on local communities: booking a locally owned boutique hotel, dining at local restaurants, participating in locally-led activities, hiring other local vendors, and learning about and immersing themselves in local arts and culture.” - Heidi Precob, BoomPop Marketing
"I've been loving the uptick in wellness-inspired corporate retreats. With a nervous system reset, teams can skyrocket in productivity!” — Amber Hawkins, BoomPop Account Manager
Event planning trends like localized events, wellness retreats, and themed events and experiences demand more than just the basics - they require a mix of expertise, access, and inspiration to successfully pull off.
Curating the perfect event experience to meet any brief is where event planning expertise is key - and the right technology can support and speed up this part of the planning process, too. Whether it’s helping facilitate access to localized venues and activities or suggesting pre-vetted activities and restaurants, there’s an emerging area of event technology that can support event planners here too. Look for tools that empower you with ideas and help you manage the process of coordinating all these aspects of your event from a single platform.
The Right Event Planning Technology is Key
As the event technology landscape continues to evolve, it’s an exciting time for anyone planning events. From reducing the lift of boring, repetitive tasks to helping inspire and connect you with what you need to elevate your events, technology can transform the event planning experience - for the better. A strategic approach to adopting event planning technology can set you up for success in 2025 and beyond.
Take a look at BoomPop’s new event management platform offering to see how it can help your team manage, plan, and measure all your company events from a single platform.
