On the Map

📍 On the Map

Understand the minds of your customers to create a user experience.

In this workshop session, participants will gain a better understanding of their customers’ needs, thoughts, and feelings by working collaboratively to create a Customer Empathy Map.

How to use this template

Activity instructions

  1. Read the instructions and make copies of the Customer Empathy Map Worksheet for each participant.

  2. Place sticky notes and pens/pencils at each table and make a flip chart or whiteboard header for each component of the Customer Empathy Map where participants can post their sticky notes with ideas. 

  3. Participants will work in small groups to develop a customer empathy map, which is a visual tool used to gain a deeper understanding of their customers by mapping their thoughts, feelings, actions, and observations.

  4. Pass out a copy of the map worksheet to each participant and explain the benefits of this process,

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Unbreakable

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Customer is Always Right