On the Map
How to use this template
Activity instructions
Read the instructions and make copies of the Customer Empathy Map Worksheet for each participant.
Place sticky notes and pens/pencils at each table and make a flip chart or whiteboard header for each component of the Customer Empathy Map where participants can post their sticky notes with ideas.
Participants will work in small groups to develop a customer empathy map, which is a visual tool used to gain a deeper understanding of their customers by mapping their thoughts, feelings, actions, and observations.
Pass out a copy of the map worksheet to each participant and explain the benefits of this process,